Music elevates art.
It pulls the audience in and connects them to what they’re seeing or hearing. Original composition, or music scoring, increases this effect by designing soundscapes that specifically relate to what the audience is experiencing. Musical themes may begin when certain characters appear. Minor chord changes will occur when the plot thickens. The tempo will quicken as the chase begins. All of these things intensify what the viewer is experiencing, and the power of what you’re creating.
Consumption of audiobooks is booming, thanks in part to innovative technology but also because people are constantly on-the-go! Whether you’re an author looking to create a digital version of your work, a school wishing to put textbooks and reading materials online, or a governmental agency looking to increase the accessibility of your information, audiobooks are a popular solution. They’re easily accessible, enjoyable and being driven by high consumer demand!
Who loves audiobooks?
- Government agencies
- Your customer!
- The Budweiser Frogs
- Intel Inside
We remember music. The three notes of NBC’s logo. McDonald’s “I’m Loving It.” The Budweiser Frogs. All we have to do is mention these examples, and you’re already humming these brands in your mind. This is sonic branding.
With sonic branding, you create a soundscape to represent your business or product, one that becomes as identifiable as your logo or tagline. When used consistently across television, radio, web, in-store or anywhere else your customer may come into contact with your brand, they come to associate you with that sound, creating an instant impact.